Inspiration

If you are a true paper, design, and print aficionado, you'll come to love this portion of our site. Dedicated to expression driven by passion, we hope to inspire you with these examples of illustration, photography, typography, design and print excellence. You'll find all the details that brought this example from concept to completion.

When it comes to the photography of Vic Huber, it is difficult to qualify with words, what is already exemplified by his imagery.

"In a difficult world with much ugliness, …I feel a need, a responsibility, to express and share the amazing beauty that I see surrounding each of us."

With early beginnings as an editorial "car shooter" in Southern California, Vic Huber's zeal for art developed into an expansive commercial photographic career. Notable mentors, including Jeff Zwart and William Claxton, reinforced Vic's fervent need to create images.

His vision is that of artistry, concept, and depth. It emanates from his honest dedication to craftsmanship, technique, and unwavering attention to detail.

Outlasting the fickle trends of advertising, Vic interprets his understanding of the automotive form through the light and space of painting and sculpture. Much of his commercial work has a gallery-quality that illustrates the automobile as art.

His creative longevity can be attributed to inspirational surroundings. Whether traveling or at work, Vic has cultivated an atmosphere of creative probability. Both his studio and home are sources of his passion for light, form, and beauty. With distinctive architecture, both spaces are inhabited by the numerous paintings, sculptures, and the fine-art photographs represented throughout.

One of the most notable aspects to Vic Huber's personal photography is not simply the "captured moment", but the creation of a subjective reality. His photographs reveal the essence of a transient instant; unmasking such form and light otherwise hidden to the casual observer. Hoping for that magical moment is a luxury that is all too frequently subjugated by the erosive forces of print deadlines and collateral budgets. And yet, there exists a coherence; a cinematic persistence of vision to Vic Huber's work; A rare and exceptional attribute in the corporate world of advertising and commerce.

"…Luck is when opportunity meets with preparation" (Tom Waits; "Little Man")

Commercially, Vic's methodology would best be described as a directorial approach. He emphasizes meticulous preparation and detailed pre-production. While his shoots range from intimate portraits to affable lifestyle scenarios; the studio specializes in large-scale automotive productions. Comprehensive production capabilities at Vic Huber Photography, Inc. afford Vic the freedom to earnestly concentrate on the aesthetics of a shoot.

From as far back that he can remember, Vic has pursued his passion for photography. After nearly three decades as a commercial photographer he is more excited than ever about what the future holds. New technologies have brought about new possibilities to grow as a photographer. One thing for certain, whether it be traditional photography or advanced digital image creation, photography is Vic's life work.

www.vichuber.com All images © Vic Huber